# Analytics and Data

While an Assistant that orders your groceries will not likely need to display much data, most assistants will be easier to understand with a data page. It also allows for more context to be added overtime based on results, which can lead to improved long term results.&#x20;

**Example:** \
You have an assistant that is curating a marketing campaign, we have an analytics dashboard that allows you to widget in your social media management apps&#x20;

> e.g [https://www.loomly.com/](https://www.loomly.com/) - _<mark style="color:green;">Sponsor us, it would be great</mark>_

It can then track the results of the campaign and change it in real time OR you can set your assistant to just suggest changes that you can implement, the choice is yours. It then summarizes the key statistics and displays that, while also storing the raw data if you need to check it out.

This is just one example of how the Analytics and Data pages can function, in reality it expands far beyond just this use case.&#x20;
